• Skip to main content
  • Skip to header right navigation
  • Skip to after header navigation
  • Skip to site footer
Clean Feed

Clean Feed

  • Timeline
  • News
  • Opinion
  • PresWatch
  • Bloopers
  • News+
  • Resources
  • Rewind
  • Showreel
  • Studio A
  • TX
  • Webfax

Special 5 ident for NFL coverage

Posted on 22nd September 2025
By Clean Feed Team
Last updated on 3rd October 2025
Filed under PresWatch

5 has created a special ident for its live NFL coverage.

The short sequence is an aerial shot of a packed CGI NFL stadium, where people standing in the field turn large cards to reveal a ‘5’ logo on one side of the field and an NFL logo on the other side.

As part of a new pact between Paramount UK, the NFL and CBS Sports, 5 will broadcast two live NFL games every week during the football season.

One of the games will be shown on the main channel, from 6pm; the other will air on 5Action from 9pm.

VIDEO: 5 ident: NFL. TX DATE: 21st September 2025. COPYRIGHT: Channel 5 Broadcasting Ltd.

Acknowledgements

FEATURE IMAGE:
PICTURED: 5 ident: NFL. COPYRIGHT: Channel 5 Broadcasting Ltd.

Related

Acknowledgements

Related

No other acknowledgement information available.

Related

Sidebar

Tags: Channel 5, Channel 5 Broadcasting Ltd

Follow Us on Social Media

Our accounts on Bluesky, X and YouTube are updated regularly throughout the week.

Pres Café Forum



Join in the discussion about TV presentation and branding.

TV Pres Updates



The latest updates from a number of presentation-related websites.

Latest updates over on: Rewind

BBC One COW clock: repositioning and centre dot mystery

BBC One COW clock: repositioning and centre dot mystery

FilmFour continuity including programme promotion for Leon (2002)

FilmFour continuity including programme promotion for Leon (2002)

About This Site · Contact Us · FAQ · Privacy Policy · Terms and Conditions

Unless otherwise indicated material featured on this site is © 2025 The TV Room.

Established in 1999, The TV Room is not affiliated with any broadcaster, production company or design/marketing/talent agency.

Back to top