A round-up of the week’s stories and observations.
- WED 28TH FEB (12.10PM)
ITV reveals corporate brand refresh - THU 29TH FEB (7.55PM)
Nice touch by Dave announcer this evening
Wednesday 28th February
12.10pm ITV reveals corporate brand refresh
ITV has announced a corporate brand refresh, emphasising its three strategic pillars: expanding Studios, supercharging streaming and optimising broadcast.
“Building on ITV as a brand with both a rich heritage and an exciting future, the brand refresh sees the overall Group Brand for ITV continue to evolve with new logo colours.
“As the company continues to successfully deliver its strategic vision of being a leader in UK ad-funded streaming, and an expanding global force in content, this next chapter for the corporate brand establishes a stronger connection with its key sub-brands of ITV X, ITV 1 and ITV Studios.
“The animation below shows how the eye-catching colour of the ITV X logo now meets in a fluid swoop with the dynamic colours of the ITV 1 and ITV Studios brands.”
EXTERNAL LINK: ITV details corporate brand refresh to reinforce its three strategic pillars.
Thursday 29th February
7.55pm Nice touch by Dave announcer this evening
Pre-recorded continuity announcements is a characteristic of many of our TV channels these days.
But we’d just to mention a nice touch by Dave at 6pm this evening, acknowledging the sad news about Dave Myers, just ahead of an airing of The Hairy Bikers.
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Acknowledgements
PICTURED: ITV corporate logo. COPYRIGHT: ITV plc.