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New variation of Seaside ident airs on ITV 2

Posted on 14th January 2023 by The Clean Feed Team
Last updated on 3rd July 2023 Filed under PresWatch

The latest permutation of ITV Creative’s set of ITV linear channel idents has appeared on ITV 2.

The rebrand of ITV’s portfolio of TV channels was implemented on air last November.

For the idents, the same set of locations is used across the range of TV channels. Each channel has its own twist on the scene, which stems directly from the channel’s own tone of voice.

The six initial locations are:

  • Café
  • Cityscape
  • Takeaway
  • Rural
  • Seaside
  • Train Station

In the latest example to debut on air – filmed at St Anne’s Beach, Blackpool – we see the version of the Seaside location created for ITV 2, called Giant Seagulls.

VIDEO: ITV 2 ident: Seaside – Giant Seagulls. Announcer: TBC. TX DATE: 14th January 2023. COPYRIGHT: ITV plc.

Two other versions of Seaside are already airing: on ITV 1, Ice-Cream Queue and on ITVBe, Runaway Bride.

The two versions that have yet to appear on air: Tall Ship Painting for ITV 3 and Cyclists for ITV 4.

UPDATE: the ITV 3 and ITV 4 versions of Seaside aired later in the weekend.

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PICTURED: ITV 2 ident. COPYRIGHT: ITV plc.

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Tags: ITV, ITV 2, ITV Creative, ITV plc

Dates for the Diary

November/December 2023: World Radiocommunications Conference (WRC-23).

Q1 2024: SD versions of BBC channels close on satellite.

2024: BBC Four and CBBC go online-only.

2024: BBC Radio 4 Extra goes online-only.

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