Channel 4 airs special trail for new cyber drama

Channel 4 has launched its latest marketing campaign for the much anticipated new six-part cyber thriller The Undeclared War.

A special trail aired this evening at 8.59pm.

The campaign, produced by Channel 4’s multi-award winning in house creative agency 4Creative and planned by OMD UK, imagines the real-world consequences of a nationwide cyber-attack hitting the UK.

Lynsey Atkin, executive creative director, 4Creative, said: “It’s not often the darkest possibilities of the modern world prove exciting to delve into, but it’s been fascinating developing this campaign and working with Peter Kosminsky to make it as believable – and as unnerving – as possible.”

Zaid Al-Qassab, chief marketing officer, Channel 4, said: “Since Orson Welles first terrified the nation with his War of the Worlds broadcast, the idea of feeling that the nation is at the centre of a drama has thrilled audiences. Channel 4’s new drama, The Undeclared War, is so relevant to our current global context that we wanted viewers to feel the jeopardy to our very way of life. We think this campaign really brings the reality of cyber war into people’s homes.”

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