Channel 4’s special continuity announcements for International Women’s Day

Channel 4 aired a number of special continuity announcements throughout the day yesterday – the Presentation department’s contribution to International Women’s Day.

In each example, a female announcer attempts to talk about a forthcoming programme, only to be interrupted by a male announcer. The male announcer then goes on to explain that men are 33% more likely to interrupt women than other men.

The mini campaign used the hashtag #LetHerFinish.

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