Channel 4 aired a number of special continuity announcements throughout the day yesterday – the Presentation department’s contribution to International Women’s Day.
In each example, a female announcer attempts to talk about a forthcoming programme, only to be interrupted by a male announcer. The male announcer then goes on to explain that men are 33% more likely to interrupt women than other men.
The mini campaign used the hashtag #LetHerFinish.
PICTURED: Channel 4 ident. COPYRIGHT: Channel 4 Television Corporation.