• Skip to main content
  • Skip to header right navigation
  • Skip to after header navigation
  • Skip to site footer
Clean Feed

Clean Feed

  • Timeline
  • News
  • Opinion
  • PresWatch
  • Bloopers
  • News+
  • Resources
  • Rewind
  • Showreel
  • Studio A
  • Pres Café Forum
  • TV Pres Updates

TalkTV unveils brand identity

Posted on 24th January 2022 by The Clean Feed Team
Last updated on 24th January 2022 Filed under News

TalkTV has revealed its new logo and visual identity ahead of the channel’s launch this spring.

Speaking about the new branding, News UK Broadcasting executive creative director, Erron Gordon, said: “At TalkTV we will be covering the big stories of the day and beyond, stories that matter to our audience. Our new logo represents that conversation whether on TV, on radio or on their smartphones.

“Our intention was to create a logo that is a bold, clear, recognisable and unique mark, one that stands out and cuts-through the rest of the established news and current affairs ‘noise’.

“When deciding on the colour scheme for TalkTV we wanted to marry authority with warmth. For our primetime television output we’ll use the darker more serious tones of navy blue and during the daytime we’ll freshen things up with a lighter blue. Both primetime and daytime blues marry up beautifully with the warmth of persimmon orange, a stunning orangey gold palette. These colours reflect the message and tone of the network and our output.

“The speech bubble is a clear symbol of our intent as a channel to engage with our audience. The fact the speech bubble contains and holds the TalkTV wordmark is a clear indication that the channel is at the centre of all of this, enabling people to voice their opinion.”

The new logo was created by design agency Jump.

News UK Broadcasting CEO, Scott Taunton, said: “TalkTV’s prime time schedule will be appointment-to-view television, super-charged by Piers Morgan’s flagship show and Tom Newton Dunn’s major weeknight news and current affairs programme. Meanwhile we will continue talkRADIO’s drive to visualisation outside of TalkTV primetime programming. As we continue to assemble a world-class team for TalkTV, this new visual identity moves us one step closer to our launch this spring.”

Related

Acknowledgements

Related

FEATURE IMAGE:

PICTURED: TalkTV logo. COPYRIGHT: News UK.

Related

Related

Reader Interactions

Leave a Reply Cancel reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Sidebar

Tags: Erron Gordon, Jump, Logos, TalkTV

Dates for the Diary

November/December 2023: World Radiocommunications Conference (WRC-23).

Q1 2024: SD versions of BBC channels close on satellite.

2024: BBC Four and CBBC go online-only.

2024: BBC Radio 4 Extra goes online-only.

Don’t Miss Out – Follow Us on Twitter

Our Twitter account will usually report the latest broadcast-related events shortly after they've happened and ahead of the website. You'll also catch a variety of items there that will not be covered on the website.
Clean Feed on Twitter.

Latest updates over on: Rewind

UTV continuity including programme promotion for Bait followed by The Bill opening (23rd December 2002)

UTV continuity including programme promotion for Bait followed by The Bill opening (23rd December 2002)

UTV continuity including programme promotions for Christmas Celebrity Blind Date and Z Cars: After They Were Famous followed by Package Holiday Special opening (23rd December 2002)

UTV continuity including programme promotions for Christmas Celebrity Blind Date and Z Cars: After They Were Famous followed by Package Holiday Special opening (23rd December 2002)

UTV continuity including programme promotion for Who Wants to Be a Millionaire Celebrity? followed by Coronation Street opening (23rd December 2022)

UTV continuity including programme promotion for Who Wants to Be a Millionaire Celebrity? followed by Coronation Street opening (23rd December 2022)

About This Site · Contact Us · FAQ · Privacy Policy · Terms and Conditions

© 2023 The TV Room. This site is not affiliated with any broadcaster, production company or design/marketing/talent agency.

Back to top