Channel 4 pre-1993 oddities
For its first 10 years, Channel 4 was not a commercial broadcaster in the real sense. It was owned by the IBA and paid for by the ITV companies. They could help recoup the cost by selling advertising locally on …
ITV sticks with UTV brand
The New Year heralded a brand new look to ITV. The new series of idents are clearly designed to challenge the conceptions light viewers may hold about the channel. Instead of safe and cosy they speak of creativity and innovation. …
What’s in a name?
As we wait to see whether the New Year will bring some ITV branding to UTV, it’s worth taking a look at the long process which led to the decline of regional brands elsewhere. The move towards standardised branding across …
New Year changes for UTV?
ITV’s new look is due to appear on 1st January. It’ll be an exciting day for pres fans. A dramatic change to the look of ITV plus the big unanswered question – what, if anything, will change on UTV?
ITV branding creeping in on UTV
This year all the programmes which don’t have a regular sponsor are being supported by Dreams Beds. The announcement is simple: “Dreams Beds sponsors Christmas on ITV.”
ITV branding on UTV weather
An interesting example of ITV branding by stealth appeared on UTV tonight. ITV is running a campaign along with VISA which features its regional weather presenters during the ad break before Emmerdale on Fridays.
How much life in the UTV brand?
Nobody knows if ITV has a game plan but the circumstantial evidence would certainly suggest that the UTV name is being downgraded.