• Skip to main content
  • Skip to header right navigation
  • Skip to after header navigation
  • Skip to site footer
Clean Feed

Clean Feed

  • Timeline
  • PresWatch
  • Opinion
  • News
  • Bloopers
  • Features
  • Other Pages
    • About This Site
    • Contact Us
    • Frequently Asked Questions
    • Privacy Policy
    • Resources
    • Terms and Conditions
  • Our Other Websites
    • Rewind
    • Showreel
  • TV Pres Partnership
    • TV Pres

Branding the daytime schedule

Posted on 29th October 2020 by The Clean Feed Team Last updated on 23rd August 2021 Filed under Features

The BBC’s new weekday daytime schedule arrived in October 1986. After years of programmes for schools and colleges, adult education, not to mention lots of test card and latterly Pages from Ceefax, the BBC finally committed to a regular programme schedule for daytime viewers, with a wider target audience.

Most of the changes were on BBC One. BBC Two’s weekday daytime hours were already mostly occupied by programmes for schools.

Presentation-wise, there was no special effort for the new daytime service. BBC One stuck with its globe ident and standard slides.

By the following year though, a new BBC Daytime logo was produced. It was used on slides and programme menus – though mainly on BBC One.

The Daytime on Two strand on BBC Two continued to use the channel’s standard presentation. Though programmes in the late-afternoon slot on BBC Two did make use of the special BBC Daytime presentation elements.

Note the lack of channel identification on the slide design.

The other notable difference between these slides and the standard BBC One/BBC Two slides was that the daytime versions were entirely electronically produced (Quantel). The standard channel slides remained in the familiar 35mm format for the time being.

And initially, a special promotion sting and endboard was used for trails for daytime shows:

VIDEO: BBC Daytime-branded promotion. TX DATE: 24th October 1987. SUPPLIED BY: YouTube Channel – ADC TV Collection – TVSProductions82. COPYRIGHT: BBC.

The BBC Daytime branding on slides lasted for about a couple of years before quietly disappearing and being superseded by standard channel slides again, albeit these were now produced on Quantel Paintbox.

Related

Acknowledgements

Related

FEATURE IMAGE:

PICTURED: BBC Daytime trail graphic. SUPPLIED BY: YouTube Channel - ADC TV Collection - TVSProductions82. COPYRIGHT: BBC.

Related

Related

Reader Interactions

Leave a Reply Cancel reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Sidebar

Tags: BBC, BBC Daytime, BBC One, BBC Two, Daytime on Two, On-Screen Presentation

Dates for the Diary

30th June 2022: Freeview COM7 multiplex closes. Casualties include Forces TV which will cease broadcasting.

30th June 2022: CBS TV channels will be rebranded in the UK.

26th July 2022: SyFy will be rebranded as Sky Sci-Fi.

Coming "Soon": BBC Four HD and CBeebies HD will return to Freeview - but will be more widely available than previously. The BBC has yet to confirm a date.

Don’t Miss Out – Follow Us on Twitter

Our Twitter account will usually report the latest presentation-related events shortly after they've happened and well ahead of the website. You'll also catch a variety of items there that will not be covered on the website, including some insider information.

It's well worth a follow!
Clean Feed on Twitter.

© 2022 Clean Feed · This site is not affiliated with any broadcaster, production company or design/marketing/talent agency.

Back to top

 

Loading Comments...