Branding anomaly in 1981 BBC Two news summaries

Last updated: 30th October 2020.

When BBC News radically relaunched its TV news presentation in September 1981, one of the changes resulted in a branding anomaly on BBC Two.

For the short early evening BBC Two news summaries, BBC News designers decided to create a ‘2’ logo based on the new horizontal line globe device. However, the result was a ‘2’ logo that had more in common with the 1974 – 1979 BBC Two logo than the current one.

VIDEO: BBC Two news summary. TX DATE: 1st October 981. SUPPLIED BY: YouTube Channel – Kaleidoscope’s Presentation Vault. COPYRIGHT: BBC.

Even though there were lots of little inconsistencies in on-screen branding back in those days, this particular logo didn’t last much longer. Perhaps someone felt that it wasn’t “on brand”?

VIDEO: BBC Two news summary. TX DATE: 30th October 981. SUPPLIED BY: YouTube Channel – Kaleidoscope’s Presentation Vault. COPYRIGHT: BBC.

Acknowledgements

FEATURE IMAGE:

PICTURED: Donald MacCormick presenting a BBC Two news summary. SUPPLIED BY: YouTube Channel - Kaleidoscope's Presentation Vault. COPYRIGHT: BBC.

Posted by The Clean Feed Team

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.