ITV introduces updated promo endboards and break bumpers

ITV has this morning launched updated versions of its promotion endboards and break bumpers. End credit promotion and menu graphics have also been tweaked.

Trail endboards can now accommodate a prominent pointer to ITV Hub. Programme details are horizontally centred, rather than left-aligned. The ITV logo (referencing the TV channel) is now a single colour on endboards, break bumpers, ECPs and menus. The 90 degree corners of each layer/block have been rounded.

Promotions for local UTV programmes still seem to be using the old endboard style (Ulster Giants is the only one currently airing), though that may change after tonight’s edition of the programme is aired.

VIDEO: examples of updated ITV promotion endboards, break bumpers, ECPs and menus. TX DATE: 20th July 2020. SUPPLIED BY: The TV Room. COPYRIGHT: ITV plc. VREF: 5463-01.

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PICTURED: ITV promotion endboard. SUPPLIED BY: The TV Room. COPYRIGHT: ITV plc.

Posted by The Clean Feed Team

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