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ITV introduces updated promo endboards and break bumpers

Posted on 20th July 2020 by The Clean Feed Team Last updated on 23rd March 2021 Filed under News

ITV has this morning launched updated versions of its promotion endboards and break bumpers. End credit promotion and menu graphics have also been tweaked.

Trail endboards can now accommodate a prominent pointer to ITV Hub. Programme details are horizontally centred, rather than left-aligned. The ITV logo (referencing the TV channel) is now a single colour on endboards, break bumpers, ECPs and menus. The 90 degree corners of each layer/block have been rounded.

Promotions for local UTV programmes still seem to be using the old endboard style (Ulster Giants is the only one currently airing), though that may change after tonight’s edition of the programme is aired.

VIDEO: examples of updated ITV promotion endboards, break bumpers, ECPs and menus. TX DATE: 20th July 2020. COPYRIGHT: ITV plc.

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PICTURED: ITV promotion endboard. COPYRIGHT: ITV plc.

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Tags: ITV, ITV plc, On-Screen Presentation, Ulster Giants, UTV

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